Most of our workshops are custom-tailored for a company, and are hosted onsite. But several times a year we make these workshops publically available so that people can sign up individually.

  • How To Create Products Customers Love
  • April 22-23, 2010

  • The product manager is the role responsible for coming up with the right product at the right time. But how do you really do this? The answers may surprise you. It’s not focus groups. It’s not market research. And it’s not about becoming more “customer-centric.” The best Internet companies in the world don’t create products the way you might think.

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  • Essential Lessons in Interaction Design
  • Upcoming: Fall 2009

  • Many people can identify a terrific user interface design when they see it. We are all customer and users, and we interact with products all the time, so it is easy to think therefore that anyone can also create a good design. But designing a product from a “blank sheet of paper” or trying to address a problematic design is a serious challenge, and requires very specific skills and techniques. A great user interface appears effortless, almost invisible, and allows the product functionality to shine through.  The Essential Lessons in User Experience Design Workshop helps  UI designers looking for a more structured approach and for ways to improve their skills. It is also perfect for product managers, visual designers, usability researchers, or lead engineers in smaller organizations who are filling the role of UI designer, or who want to move their career in that direction.

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  • Downhill Marketing: New Ways to Rethink Marketing Basics
  • April 21, 2010

  • Too often product marketing gets stuck in cycles of endless tactics, meaningless messaging, and bad strategy that, in the worst cases, results in a great product dying because it lacks great marketing. Downhill Marketing offers a new way to rethink marketing fundamentals. Using a simple framework, the course shows how to make product marketing more strategic, uncluttered and successful with less effort. 

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