The Rapid Response Team

Posted by marty cagan on June 17, 2010

Tags: rapid response, dedicated teams

Have you noticed how fast a team goes when they’re just getting started, but that once the product is live and there are customers and users, that the velocity of the team can slow down to a crawl?  It’s an all too common problem, and it causes frustration all the way around.  Once you have real customers and/or an active sales team, there are always bugs to be fixed and changes urgently needed.  So the development team no longer has a clear focus because they’re now being pressured to fix and change the prior versions at the same time they’re being pushed to create significant new things.

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