Project-based Funding

Posted by marty cagan on July 24, 2011

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If your company is one that still allocates product development funds based on approval of projects, then you still have the old “project-based funding model.”  This is mostly a situation in either large companies, or those that have an IT-style legacy, but the mindset often exists even in small companies too.

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Product Evangelism

Posted by marty cagan on July 17, 2011

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In my last article I wrote about the importance of product passion, and I said that one of the reasons this passion is necessary is for product evangelism.

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