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The Most Important Thing
There are several skills and activities that are important when coming up with great products. In my last article, I argued for the absolute necessity of having good data about how our products are actually being used.
Flying Blind
I know this topic is going to sound far-fetched to many of you, but I am finding too many product teams out there that either aren’t instrumenting their product or site to collect analytics, or they do it at such a minor level that they really don’t know what users are doing on their site or how their product is being used.
