Getting Past The Gatekeepers

Posted by Marty Cagan on January 14, 2009

Tags: , ,

Readers of my articles know that I believe that the single most important thing that a product manager does is to get his ideas in front of real target users. This is where real learning happens, and this is where you can discover a product that customers love.

Read the full post

Product Roadmaps

Posted by Marty Cagan on January 7, 2009

Tags: , , ,

I can¹t tell you how many times product managers have shown me their sophisticated spreadsheets and algorithms for prioritizing their long laundry list of feature requests (weighting various factors like cost, complexity, risk, customer impact, projected sales impact, documentation, dependencies, etc.) eventually leading to a single aggregated prioritized roadmap.

Read the full post