The Next Big Thing

Posted by Marty Cagan on July 14, 2006

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You can read about technology breakthroughs in the green tech space nearly every day now, but my favorite has been watching the guys at Xerox PARC turn their expertise in electronics, materials science, printed circuit board technology and systems software towards the green technology market. We all owe a much greater debt to these guys than most people realize (especially if you’re reading this on a Mac or even using a mouse), but they’ve come up with some very innovative approaches to solar energy that could redefine how we generate power (check out concentrator photovoltaics). Another example is in solid-state lighting; did you realize that 22 percent of electricity produced in the US is used for lighting purposes, and that solid state lighting technology can cut this in half or more?

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Where Should Product Management Live?

Posted by Marty Cagan on July 3, 2006

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The single most frequent question I get from product leaders in companies both large and small, is where should product management live? The choices are most often engineering or marketing. While if you have the right personalities, it can work in either place, I’m actually not a fan of it residing in either.

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