The Silicon Valley Product Group (SVPG) was created to share our senior level experience and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned. >> Manifesto >> Team
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Product Discovery for Non-Technology Products
I’m often asked whether or not the concepts that I advocate and write about are applicable to non-software products as well as the consumer and business internet services that I almost exclusively focus on. My answer has always been that I really didn’t know because in my career I have only built software technology products.
- Downhill Marketing: New Ways to Rethink Marketing Basics
- April 21, 2010
- Essential Lessons in Interaction Design
- Upcoming: Fall 2009
- How To Create Products Customers Love
- April 22-23, 2010
- See all workshops...
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1. Product Management vs. Product Marketing
2. How to Kill Innovation
3. The Best PM Model
4. Product Manager vs. Business Analyst
5. Assessing Product Opportunities
6. Product Organizational Structures
7. Seven Deadly Sins of Product Planning
8. Great Products by Design
9. Product Strategy in an Agile World
10. Business Strategy vs. Product Strategy
Our new book “Inspired: How To Create Products Customers Love” is now available on Amazon in both hardback and digital download form.